Website Redesign Project

SAFE 2 SAVE

Better tools, more resources? SAFE 2 SAVE said, “Yes, please.”

Safe 2 Save is a Texas based tech company whose mission is to reward undistracted driving with reward perks to local restaurants and businesses. The team, while super talented couldn’t keep up with all the demands of the ever changing online landscape and found its resources stretched too thin.

Michelle Blakley, the director for marketing, told me “Our website was built back in 2017, and it looks like it, and it’s just too complicated to go into the code and rework everything.”

They needed a modern website that was easy to maintain. Challenge accepted.

Scope of Project

Creating new content.

Create over 50 digital assets to beautifully tell the Safe 2 Save story.

Structuring web pages.

Create a site that is user friendly, search engine optimized, accessible, high performance speed, and responsive.

Telling the brand story.

Work alongside the marketing team to faithfully depict and communicate the Safe 2 Save brand.

The Results

Various safe2save mobile screen shots

1. A Modern Presentation

A new modern web design positioned Safe 2 Safe as a forward thinking tech company. It also allowed their marketing team to make pitches directly from their website.

2. Quicker Content Creation

What would’ve taken weeks to create new pages now takes a few minutes on a new easy to use platform. Quicker content creation put the marketing team ahead of the game.

3. Increased Exposure

Safe 2 Safe increased the average time site visitors spent looking at each page by over one minute. That’s a significant increase!