Unifying a brand as intricate and dynamic as a business school is no small feat but this is what I was hired to do as the Creative Manager at Mays Business School. My first task was to create a cohesive Brand Guide that adhered to the University’s rules but also had a distinct flavor.

Once completed my next task was to create resources for the faculty and staff so our team could lead the brand rather than be buried by the multitude of marketing requests. To that end, I chose to develop an expensive branded template library via Adobe Express. The end result is night and day from where we started.