Lochow Ranch is a pond management company out of Texas. One of their most notable projects is the pond at Aggie Park across from Kyle Field. They approached me to come up with a brochure / magazine concept to give greater value to their retainer reports and increase exposure to their product line with current customers. This was actually one of the more difficult projects I’ve been given, largely because I was asked to just come up with the content, and not being a fish guy, I really had no idea where to start. I relied heavily on the Texas Wild Life and Fisheries website for information.