Humble Coffee Roasters is a specialty coffee roaster based out of Denton, TX. HCR is the brain child of my good friend Stephen Campbell who has been in and around the coffee business since graduating from college. I’ve known Stephen for a long time and we share a love for specialty coffee so needless to say I was really excited to get to design a minimal yet unique brand for him. I threw a bunch of ideas at him and we whittled it down to a simple yet powerful image of a hand holding out a humble offering.