Fairchild Tropical Botanic Garden's City In A Garden is a new innovative design to work with the community to reimagine Miami as a beautiful, sustainable, and ecologically rich city, where the concrete jungle gives way to vibrant gardens full of native and culturally important plants that help make Miami more resilient, livable and provide innovative solutions to some of our most challenging environmental concerns. I had the honor of pitching a brand identity for them. Unfortunately this project is still very much in progress so nothing is set in stone. But I really love the goal of City In A Garden so I thought I’d go ahead and share the brand identity pitch with you. Whenever I deliver a brand identity package I include images of the brand in use to give a real tangible understanding of how the logo will actually play out.